Process

How podcast booking works

Nine steps from first conversation to booked episode. You do one of them: approve. Here is what you do or receive at each point.


Podcast placement

From research to booking

1
You share

Discovery and research

You tell us about your book or expertise, your audience and what you want this visibility to do. We study your niche and the conversations already happening in it.

2
You get

Show identification and verification

Shows confirmed active within the last 60 days, with audiences matched to your niche, and the right producer, researcher or coordinator named for each.

3
You get

Pitch letter writing

A pitch for each show, written from scratch in your voice. No templates. Each one is clearly structured and built to win the booking.

4
You do

Client approval

You read every pitch and edit anything you want. Nothing goes out until you sign off.

5
We do

Outreach and submission

Your approved pitches go to each host directly, as a real message from a real person. No booking forms, no mass emails.

6
We do

Structured follow-up

We run follow-ups in a structured way: timed, tailored to each host and tracked until there is an answer. You never chase anyone.

7
You approve

Communication management

We manage every conversation with hosts, from the first reply to a confirmed date. You approve what goes out, and none of the back-and-forth lands on you.

8
You get

Booking confirmation and handover

The full conversation thread and a prep briefing: audience profile, talking points, likely host questions, and how to position your book or expertise so listeners act after the episode.

9
We do

Campaign continuity

Outreach keeps moving through your campaign. New shows are pitched while earlier conversations turn into bookings.


Press release

Five steps to media visibility

1
You share

Brief

You tell us about your book or work and the story you want told.

2
You get

Draft

A press release written for you.

3
You do

Your approval

You approve the final release before anything is distributed.

4
We do

Distribution

Your release goes out to over 500 relevant websites.

5
You get

Report

A summary of where your release was distributed.

Your only job is to approve. We handle the rest.

Tell us about your book or expertise. We reply with whether we are a fit.